The digital impact on major decision making includes travel plans.  Consumers turn to the internet when making travel plans, in which 95% of leisure travelers read at least seven reviews before booking their holiday.

The growth in digital mobile marketing also impacts the travel industry.  In 2016 from January to March mobile, excluding apps, accounted for 27% of worldwide travel bookings.

In short, taking note of your digital presence for your airline or travel agency is important for continued business growth and interest in your targeted destinations.

Read more about digital trends in the travel industry here.