In 2026, agency business in the US is being shaped by strong demand for meaningful, experience-driven travel and growing interest in personalized trip planning. Travelers are increasingly relying on travel advisors to navigate complex itineraries, access unique experiences, and manage uncertainty around pricing, international travel requirements, flight disruptions, and evolving travel advisories.

For the US traveler, Southeast Asia and Japan remain among sought-after destinations. AirlinePros is seeing increased demand for Malaysia Airlines, Garuda Indonesia, and Royal Brunei, along with growing interest in Vietnam through VietJet. These destinations offer relatively inexpensive accommodation, food, transportation, and activities compared with many Western countries. Multi-country itineraries across this region are often preferred.

Europe remains another strong performer. AirlinePros partners, including ITA Airways, SKY express, Volotea, and SunExpress, are experiencing solid demand for the summer season – from both first-time and repeat visitors.

Incredible Norway is attracting attention thanks to its stunning natural landscapes, cooler climate, outdoor experiences, and relative distance from some of the ongoing geopolitical challenges. As travelers increasingly seek less crowded destinations and nature-based experiences, Widerøe provides an ideal way to explore the region.

Our experienced team of AirlinePros’ sales managers is always available to support travel advisors with expert guidance across our airline portfolio. Their product and network expertise help advisors find the best travel options and confidently serve their clients. You can also access airline information, account manager contacts, network updates, and the latest news through the AirlinePros Trade Portal. Our customer service team is also available 24/7 to assist with any queries.