in-depth travel case study was conducted by Oxford Economics, whom is considered to be one of the world’s foremost global forecasting and research consultancies.  This report included high relevant information for both airlines and travel agents, in which it can be used as a resource to assist in strategic business growth and development models.

The report exams an number of issues, including:

  • Current and future trends within the airline and travel agent segment as they emerge from the recent global recession.
  • Macroeconomic forecasts of how the travel industry is likely to appear in 2020.
  • Analysis of how airlines and agents will develop new revenue sources in the future including the role of ancillary revenues and value chain extensions.
  • The potential for changes in future tastes.


A few snapshot predictions from the report are as follows:

  • By 2020, the report predicts that Asia will represent one third of travel spending– up from 21% today.
  • Face-to-face (F2F) travel agents set to become more highly valued.
  • Traditional cabin classes to be replaced by “virtual classes”as individual traveller preferences create a personalized experience.

View the full report here.