As we head into one of the most important booking seasons of the year, travel advisors face a new reality: consumers want to travel, but they are asking more questions before they commit.

Concerns about value, flexibility, world events, and travel disruptions have created a “confidence gap”. Successful advisors are converting hesitation into bookings by focusing on what today’s travelers value most: trust, expertise, and personalized guidance. Behind the scenes, these agents are also leveraging artificial intelligence (AI) to streamline research, create memorable itineraries, and enhance customer service, but rely on their human judgment and the support that technology can’t replace.

Travelers are not asking whether a destination is safe, but whether they would be prepared if something unexpected happens. From travel insurance conversations to disruption management and destination expertise, advisors are becoming confidence builders as much as trip planners.

As airlines expand shoulder‑season opportunities and travelers seek meaningful, value‑driven experiences, the advisors who combine technology, expertise, and reassurance will be best positioned to help clients say ‘yes’ to their next international adventure.

In this issue, meet some of our sales managers, each with a tip on a destination and how to get there, and AirlinePros’ Group Support Team.

A challenge for every travel advisor – as you read this issue, ask yourself: What is the one thing I can do today to increase my clients’ confidence tomorrow? Whether it’s embracing a new AI tool, revisiting how you discuss travel protection, or proactively reaching out to clients who have been postponing a dream trip, your expertise has never been more valuable.Travelers don’t just need someone to book their flights – they need a trusted advisor who can help them navigate uncertainty and travel with confidence.

This season, let’s sell reassurance, preparation, and the possibility of new experiences. That’s what turns inquiries into bookings and clients into lifelong travelers.The AirlinePros portfolio can connect you with more than 50 airlines, many of which serve exciting destinations.Please take advantage of our sales team’s deeper knowledge. Visit the trade portal to find each airline’s sales manager and detailed network, product, and policy information: trade.airlinepros.com

Happy selling, and safe travels!

Your AirBorne USA Team