Rita Savjani has over 40 years of experience in the travel industry, with deep expertise in airline distribution, travel management, corporate and leisure travel services, and commercial development in Malawi. An IATA-qualified travel professional, she has built a strong reputation for service reliability, market knowledge, and commercially focused client support.

Her career reflects extensive hands-on experience in ticketing, sales, client servicing, and supporting airline partners in the market. As an established leader in Malawi’s travel sector, she has worked closely with airlines, travel suppliers, corporate clients, and service partners, developing a clear understanding of market needs, booking behaviour, service expectations, and the commercial realities that shape airline performance.

Her track record includes recognition as a top-selling travel agent by major international airlines such as British Airways, South African Airways, Kenya Airways, and Ethiopian Airlines. This reflects her market-tested ability to convert airline partnerships into sustained sales performance, maintain high service standards, and transform market access into tangible revenue opportunities.

Her value lies in understanding Malawi’s agency landscape, corporate and leisure travel demand, fare structures, ticketing processes, and the service expectations of airlines, travel agents, and travellers. This positions her to guide airline partners on local market entry, distribution effectiveness, account development, trade servicing, and commercially grounded growth across Malawi.