Country facts

Market overview

The aviation market in Austria is an integral part of the country’s transportation system and economic infrastructure, reflecting both its rich cultural heritage and its strategic geographical position in Europe. Situated in the heart of the continent, Austria serves as a crucial link between various European regions, making its aviation sector vital for both regional connectivity and international travel. 

The centerpiece of Austria’s aviation market is Vienna International Airport, the country’s largest airport and a key hub in Central Europe. This airport is not only pivotal for the country’s connectivity to global destinations but also plays a significant role in handling transit traffic, particularly between Eastern and Western Europe. Vienna’s modern facilities and strategic location contribute significantly to the efficiency and appeal of Austria’s aviation sector. 

Austrian Airlines, the nation’s flag carrier, holds a dominant position in the market. Known for its high service standards and extensive network, Austrian Airlines operates a range of international flights, particularly focusing on connecting Central and Eastern Europe to other parts of the world. The carrier is part of the Lufthansa Group, which has further strengthened Austria’s aviation industry through shared resources and operational synergies. 

The Austrian aviation market is also characterized by its focus on quality and efficiency. Airports in Austria, including those in Salzburg, Innsbruck, and Graz, are renowned for their high operational standards and passenger-friendly services. These airports, while smaller than Vienna, play a crucial role in regional connectivity and tourism, particularly given Austria’s status as a year-round destination for cultural, historical, and outdoor activities. 

Austria’s aviation market plays a crucial role in the country’s connectivity and economic development. It is characterized by a strategic geographic location, a focus on quality and efficiency, and a commitment to sustainability. The industry, resilient in the face of challenges, continues to adapt and evolve, ensuring Austria remains a key player in European and global aviation. 

Linzi Barber

Regional Managing Partner, Northern Europe

Linzi Barber is a distinguished leader in the aviation industry, known for her strategic vision and unyielding commitment to excellence. She began her career with Jersey European Airways, handling various responsibilities related to airline operations, schedule planning, sales and marketing. She was instrumental in expanding the airline’s reach to new markets and increasing revenue through strategic partnerships and collaborations.

It grew to become Flybe, the largest independent regional airline in Europe. Linzi’s expertise in sales strategy and her ability to build and maintain strong relationships with trade partners and clients has been key to her success. She was a driving force in the airline’s commitment to providing exceptional customer service, ensuring that the airline remained a preferred choice for the UK travel trade. She soon gained a reputation for her ability to streamline processes, enhance operational efficiency, and build strong teams.

In her current role, Linzi has been instrumental in driving growth, overseeing a team of aviation professionals, and fostering strategic partnerships with key stakeholders. She is credited with the implementation of innovative techniques that have led to a significant increase in revenue and client satisfaction. She serves on the board of the Association of Women Travel Executives and is passionate about mentorship, actively supporting initiatives aimed at fostering the development of young professionals in the aviation industry.

Adin Mujic

Chief Commercial Officer (DACH and Netherlands)

Adin Mujic is a highly accomplished and dynamic executive who currently serves as the Chief Commercial Officer for AirlinePros Germany. With a distinguished career spanning over two decades, Adin has successfully navigated the competitive landscape of the aviation industry, emerging as a respected and innovative young professional. His unparalleled expertise in sales, marketing, and business development has led him to this pivotal role where he is responsible for driving revenue and fostering strategic partnerships across the globe.

Adin’s journey in the aviation industry began when he joined SriLankan Airlines as an assistant supporting the Sales and Marketing function. He quickly gained valuable insights into the complex world of aviation sales and marketing, as he worked closely with senior executives and honed his skills in client management, marketing strategy, and pricing. Adin’s diligent work ethic and passion for the industry allowed him to make a significant impact at SriLankan Airlines, where he left an indelible mark on the team.

Building on the foundation of his early career experiences, Adin took on a more full-fledged role in Corporate Sales at Japan Airlines. In this capacity, he was responsible for developing and maintaining relationships with key corporate clients and strategically enhancing the airline’s presence in the highly competitive European market. His knack for relationship building, combined with a keen understanding of market trends, enabled him to consistently exceed sales targets and contribute to the airline’s growth.

As Adin’s reputation as a top-performing sales professional grew, he was offered an exciting opportunity to join Ukraine International Airlines as a Sales Manager. In this role, he effectively managed a diverse sales team, fostering a collaborative work environment that encouraged high levels of productivity and efficiency. Adin’s innate leadership qualities, along with his unwavering passion for the industry, quickly set him apart from his peers. Recognizing his immense potential, the airline promoted him to Head of Sales and Marketing.

As Head of Sales and Marketing at Ukraine International Airlines, Adin spearheaded innovative marketing campaigns and forged strategic partnerships to expand the airline’s market reach. His integrity, hard work, and relentless pursuit of excellence not only resulted in significant revenue growth but also earned him the admiration of his colleagues and superiors. Today, Adin Mujic continues to redefine success in the aviation industry with his proven ability to inspire and lead high-performing teams, positioning him to make a lasting impact on the clients he works with, and the industry as a whole.