AirlinePros

Malaysia

Country facts

Market overview

Malaysia’s aviation sector is a vibrant and essential part of its economy, reflecting the country’s strategic location in Southeast Asia and its role as a major hub for regional and international air travel. The nation’s investment in aviation infrastructure and services has been significant, supporting its economic development and integration into the global market.

At the heart of Malaysia’s aviation industry lies Kuala Lumpur International Airport, one of the busiest airports in Southeast Asia. Catering to a large volume of international and domestic flights, it serves as a major gateway for flights connecting to various parts of Asia, Europe, and beyond. A significant contributor to the country’s economic growth, supporting tourism and international trade, KUL is known for its modern facilities, efficiency, and capacity to handle a large number of passengers and cargo.

Malaysia Airlines, the national flag carrier and one of the leading airlines in the world, plays a pivotal role in the aviation landscape, offering extensive domestic and international routes and contributing to the country’s tourism and business sectors.  AirAsia, a Malaysia-based low-cost carrier, has transformed the regional air travel market, making air travel more accessible and affordable. Its extensive network across Asia and beyond has made it one of the leading airlines in the low-cost segment.

The domestic aviation market is also significant, with numerous airports connecting the Malaysian peninsula and the Borneo states. This network is crucial given the geographic diversity of the country and the need for efficient transportation between the peninsular and the eastern regions. The Malaysian government has been proactive in addressing challenges related to infrastructure development at secondary airports, focusing on enhancing air travel’s contribution to the country’s tourism industry.

Malaysia’s aviation market is a dynamic and integral part of its national infrastructure, playing a crucial role in connecting the country internally and with the rest of the world. With continuous investments in infrastructure, commitment to safety, and strategic policies to enhance its competitiveness, Malaysia’s aviation sector is well-positioned for further growth and development.

Gerry Oh

Regional Managing Partner

Gerry Oh is a seasoned marketing professional with 40 years of experience in the aviation industry. His expertise in developing and executing innovative marketing strategies has consistently driven growth for various airlines, including Singapore Airlines, Oman Air and Jet Airways. Gerry is well-versed in digital marketing, including search engine optimization, social media, email marketing, and content creation, in addition to skilled in market research and analytics, using data-driven insights to refine marketing initiatives.

Before joining AirlinePros, Gerry served as the Regional Vice-President of Oman Air, where he oversaw the development and implementation of multi-channel marketing campaigns tailored to the unique needs and preferences of the target audience, leading to enhanced customer engagement and increased revenues. His creative approach to marketing, combined with a deep understanding of customer behavior, has enabled him to cultivate lasting relationships with passengers and stakeholders alike.

Gerry is an active member of the aviation and travel marketing community, frequently attending conferences and participating in industry panels. His insights and contributions have earned him recognition as a thought leader in the field of aviation and travel solutions marketing. He is committed to staying at the forefront of marketing trends and technologies that lead to increased brand awareness and customer loyalty, thereby ensuring that AirlinePros continues to be the top choice for airlines worldwide.

Chris Tan

Regional Managing Partner, Southeast Asia

Chris Tan stands as a towering figure in the aviation industry, with an illustrious career that spans four decades. As the visionary head of AirlinePros Southeast Asia, he has been pivotal in shaping the landscape of airline representation in the region. His strategic foresight and deep understanding of the aviation sector have propelled the company to the forefront of the industry, with a vast network of offices spread across several countries in Southeast Asia. His impact on the industry has been undeniable, setting a benchmark for excellence and innovation in aviation sales representation.

Chris’s early career was marked by rapid advancements, thanks to his creative problem-solving skills and his relentless pursuit of excellence. These qualities have been the bedrock of his professional ethos, and AirlinePros Southeast Asia has become synonymous with distinction and innovation in aviation sales representation under his leadership. Chris understands local markets like no other, and he believes in tailoring marketing and sales strategies to fit local laws, cultures, and consumer behavior; so that each client airline’s presence is not just visible but also resonates with the local populace.

His expertise extends beyond the operational aspects of the aviation industry. His leadership style is characterized by a dedication to fostering a culture of collaboration and respect within AirlinePros Southeast Asia and the industry at large. Under his guidance, AirlinePros Southeast Asia operates not just as a business but as a partner to its clients, offering insights that have become indispensable to their growth and expansion plans. Chris’s ability to navigate the complexities of the aviation market, combined with his unwavering commitment to his clients and his team, has solidified his reputation as a stalwart of the industry.

Christian Jen Tan, Chief Commercial Officer, AirlinePros Southeast Asia

Christian Jen Tan

Chief Commercial Officer, Southeast Asia

Christian Jen Tan is a dynamic and visionary leader in the aviation industry, currently serving as the Chief Commercial Officer of AirlinePros Southeast Asia. With a career spanning nearly a decade, Christian has made significant contributions to the airline industry, working with several leading international airlines from across the globe. His expertise is not limited to passenger services; he has also made a name for himself in the cargo sector, showcasing his versatility and comprehensive understanding of the airline business. Coupled with his forward-thinking approach, he is able to drive growth for clients and set new benchmarks in the aviation industry.

Christian’s education at the prestigious Royal Holloway, University of London, was instrumental in molding his approach to business, emphasizing innovation, strategic thinking, and a global outlook – qualities that have defined his career. He has played a pivotal role in steering the commercial operations of airlines towards growth and profitability. His ability to understand the intricacies of the airline market, combined with a keen sense for identifying and capitalizing on new opportunities, has been instrumental in ensuring the success of clients in Southeast Asia.

Christian has spearheaded the launch of several airline products, which have not only enhanced the travel experience for passengers and resulted in increased market penetration, but have also contributed to the competitive edge of airlines. On the cargo side of the business, Christian has successfully implemented solutions that have improved operations, increased revenue, and sustainability, reflecting the evolving priorities of the airline industry. His achievements not only highlight his professional excellence but also underscore his commitment to enhancing the global airline landscape.