AirlinePros International is pleased to announce the expansion of its General Sales Agent (GSA) partnership with LIFT to five additional international markets: Italy, India, The Netherlands, the United Kingdom, and the United Arab Emirates. This appointment follows AirlinePros International being named LIFT’s GSA in Australia, Canada, France, Germany, Spain, and the USA, further strengthening the airline’s international trade representation across key outbound markets.

Through this expanded mandate, AirlinePros International will support LIFT with sales development, marketing, trade engagement, and customer service activities across the newly appointed markets. The partnership will focus on building greater awareness of LIFT among travel agents, tour operators, corporate travel buyers, and other industry partners, while making it easier for the travel trade to promote and sell domestic air travel options within South Africa.

LIFT has built a strong presence in South Africa’s aviation market with its flexible, customer-focused approach to domestic travel. Operating services between Johannesburg, Cape Town, and Durban, the airline connects travellers to some of the country’s most important business and leisure destinations. LIFT was also named Best Low-Cost Airline in Africa at the SKYTRAX World Airline Awards, further reinforcing its appeal to international travel sellers looking for reliable and convenient domestic travel options for clients visiting South Africa.

“We are very pleased to extend our representation of LIFT to India, Italy, The Netherlands, the UK, and the UAE” said Hélène Cornet, Vice-President of Global Business Development at AirlinePros International. “These are important outbound markets for South Africa, with strong potential across leisure, business, and VFR travel segments. LIFT’s customer-first approach, domestic network, and growing recognition in the market make it a valuable option for travel sellers serving clients who wish to explore South Africa or connect between its major cities.”

The expanded appointment reflects AirlinePros International’s continued commitment to helping airline partners build visibility, improve trade access, and unlock commercial opportunities in markets around the world. By combining LIFT’s distinctive product offering with AirlinePros International’s local market knowledge and global representation network, the partnership is expected to create new opportunities for travel sellers and their clients across the newly added markets.

For additional information, inquiries, or travel arrangements, please contact media@AirlinePros.net