ITB Berlin, renowned as the World’s Leading Travel Trade Show, is all set to take place from March 5 to 7, 2024, marking a pivotal event in the global travel and tourism industry. This year, the trade show highlights Oman as the official host country, which will organize the opening ceremony on March 4 at the CityCube Berlin, alongside other immersive events for the trade show’s guests. The event brings together exhibitors, visitors, and industry professionals from around the world, offering a unique platform for networking, business development, and exploring the latest trends in travel and tourism.

The ITB Berlin Convention, an integral part of the event, serves as a crucial knowledge-sharing platform, under the theme “Pioneer the Transition in Travel & Tourism. Together.” This theme underscores the industry’s collective efforts towards sustainable and innovative travel solutions.